Protect your trademark
If there is one thing that goes hand in hand with human beings, it is clothing.To understand just how closely clothing is related to humans, consider the bustling department stores, clothing stores that can be found on the high street, the annual profits of branded clothing brands, and the number of fashion magazines and small producers.There are so many people in the garment industry that it’s not easy for companies to stand out from the crowd.In addition to improving the traditional business model, we should also pay attention to the building of brand advantages.And to protect the advantage of enterprise brand needs the help of intellectual property. So, how should the enterprises engaged in the garment industry carry out trademark, patent and copyright protection?If an enterprise engaged in the garment industry wants to achieve good development in the fierce market competition, it is of course important to change the business mode and refine the consumer group. However, it is also important to strengthen the construction of the brand.This is because the “score” of a business in the minds of consumers ultimately depends on the quality of its goods.If the quality of the products the enterprise brings to market is poor, how can it last for a long time even using good marketing methods?Brand is consumers’ comprehensive evaluation and cognition of an enterprise and its products, after-sales service and cultural value, as well as a trademark symbol that can be used for psychological activities of the audience.The logo used by enterprises to distinguish different kinds of commodities is the carrier of the brand. Without such a carrier, the brand value will not be attached.If the enterprises engaged in the garment industry want to strengthen the brand construction, they should start from the protection of trademarks.
A trademark is a mark used by a business entity on the goods or services it provides, which can distinguish its goods or services from those provided by other market entities.A trademark which has been approved and registered by the Trademark Office shall be a registered trademark. The trademark registrant shall enjoy the exclusive right to use the trademark and shall be protected by law.This is where the biggest difference between a registered trademark and an ordinary product logo lies.A trademark registrant shall enjoy the exclusive right to use his trademark, and no entity or individual may use it at will without permission.The registered trademark can not only effectively protect the legitimate rights and interests of the trademark owner, but also facilitate consumers to identify the brand shopping, and facilitate enterprises to establish a brand to seize the market.In addition, the trademark is a kind of intangible assets, registered trademark can be transferred or authorized in the form of enterprises to directly obtain economic profits.
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